Children's Cancer Fund Gala With Jennifer Arthur And Shannon McGough

How does an organization effectively evolve its signature fundraising event so it remains a must-attend event year after year?

Today, I talk with Jennifer Arthur, CEO of the Children's Cancer Fund and Children's Cancer Fund Board Member Shannon McGough to talk about the Children's Cancer Fund 35th Anniversary Gala.

Over the past 35 years, the Children's Cancer Fund has raised millions to fulfill their mission to champion children in the fight against cancer. Funds received by the organization go towards funding research and care in the North Texas Area.

Early in the organizations history, NFL Hall of Fame Quarterback Roger Staubach of the Dallas Cowboys became involved with the Children's Cancer Fund and its signature fundraising event over 30 years ago when the event was a Fashion Show and Luncheon. 

Today, the event is now a multi-million dollar nighttime Gala and Fashion Show where children are paired with celebrities and notables as the walk down the runway together. This year's event maintains the organizaitions close ties to the Dallas Cowboys with with current Dallas Cowboys Hall of Fame Quarterback Troy Aikman and Dallas Cowboys Quarterback Dak Prescott serving as honorary chairs of the event.

In this episode, Jennifer and Shannon discuss a wide range of topics including advice on tips on knowing when to evolve your event to take it to the next level, advice on getting high profile individuals to say yes to attending and headlining your event year after year, and the value of partnering with top organizations in your field to further your organizations mission. This is one episode you will not want to miss.